Review Structure, Elements & Breakdown: How We Write Higher Quality Reviews That Inform Readers So They Can Make Better Decisions
The reviews by bestreviews.sg are in-depth, but we try our best not to keep them dry by injecting great graphics, interesting videos and content that is well-curated and researched. We are careful and balanced in how we format and structure our editorial reviews on products and services that we think are of interest to you. How exactly do we structure the flow of a review? Well, we normally adhere to consistent core modules or content areas; we outline these in a table of contents posted below:
A) An introduction to the product or service we are reviewing, and the demographics, namely, stating which audience the product or service would serve most fittingly
B) The benefits of the product or service we are reviewing
C) A ranked list or best list featuring the products or services we reviewed
D) The pros and cons or strengths and weaknesses of the item or service
E) Links to the item so the consumer can make view more details about the product or service
F) Adding our own independent review opinion, and including more information beyond what the original manufacturer provides, such as safety information
G) Mentioning a product’s competitors or benchmarking the product or service against its competitors
H) A comprehensive FAQ Section for the product or service we are reviewing
I) A conclusion that wraps up our review and editorial
A detailed dive into each typical section on how our reviews are structured in an organised, modular sequence that is easy to understand for a consumer:
A) An introduction to the product or service we are reviewing, and the demographics, namely, stating which audience the product or service would serve most fittingly
In this section, we provide a detailed background of the product, its history, purpose, and importantly, who its actual users will be. Defining the audience is an important aspect of a review to us. For example, an air fryer would be no use to someone who eats healthily but only consumes steamed food.
If the introduction of our editorial review does not define the demographic then excluded or irrelevant readers will not benefit from the article.
We also try our best to give a review from a user’s perspective. For example if we were reviewing ceiling fans, we would consider factors such as function, design, add-ons like lights built into the fan, price points, speed and circulation efficiency of the air.
B) The benefits of the product or service we are reviewing
Outlining the product’s benefits is crucial to provide a synopsis of the best features of the product and state how it can help the user. Aspects of benefit can be in health, overall daily productivity, habits, work or other areas.
The benefits in a review are important to the editors and readers for bestreviews.sg because it suggests what positive takeaways the product can bring to a prospective user. It also helps our readers to decide if they would want to continue reading.
For example, if our review states that the benefit of organic coffee is that it is free of pesticides and thus less likely to contain carcinogens, then that pointer will be beneficial to a reader who is also conscious of the health implications of the contents of non-organic coffee. The reader may be convinced to make the switch to the healthier alternative according to his due diligence and our opinions in the editorial review.
C) A ranked list or best list featuring the products or services we reviewed
Typically this would be included in our table of contents. Once our editors have narrowed down the products and services we want to review by testing, evaluation, sourcing reviews from credible sources, and observing data from the manufacturer or distributors source site, we will then list them into an unordered list of what we deem to be “the best”.
The best of course can be objective, readers can have a different opinion. This is where we fact-check our editorial to ensure that we do not misrepresent a product and give the reader as accurate data as possible. This best list typically will be expanded with more factors and data points that we elaborate on below.
D) The pros and cons or strengths and weaknesses of the item or service
Stating the pros is not enough, we also state the cons or negatives of a product or service while trying to be partial and fair. While we strive to post the downsides of a product, we are also careful to abstain from any legal entanglements in misrepresentation, malice, defamatory remarks or libel.
We constructively provide criticism where our editors believe that a product can be improved. This section is great for readers to benchmark against the review, strengths and weaknesses of other products comparatively in the best list.
Our editors give a no-frills snapshot summary of plus and minus points so that readers can quickly absorb and assess the product to make better purchasing decisions.
E) Links to the item so the consumer can make view more details about the product or service
Since we are a review service and product recommendation based in Singapore, it would only make sense to show readers links to where they can shop for the product or service. Often these are affiliate links that help us to keep bestreviews.sg running. But at times they are not commission based links.
Importantly these links lead to some of Singapore’s largest and hottest online shopping platforms where readers are externally directed and can further optimise their search for the product by filtering by price, popularity and reviews on the third-party shopping sites. Readers can also cross-check other vendors on the third-party sites as these are often multi-vendor marketplaces.
For readers to search for the item by themself is an extra step, so providing the actual resource for shopping takes the pain points off and makes for a better review that is focused and relevant to our readers. We will not post irrelevant links or product sources to our readers. We treat our readers the same way we want to be treated when reading a product review online.
F) Adding our own independent review opinion, and including more information beyond what the original manufacturer provides, such as safety information
Undeniably the most meat in the review is this section where we state information and data beyond what the manufacturer provides. Who wants to read re-hashed data or content that is plastered all over the web?
What our readers want to capture in our reviews are opinions that matter from first-hand users. Unique and honest editorial perspectives give our readers confidence that we at bestreviews.sg is indeed the authority on the subject and instils a sense of trust.
We also go on to elaborate in this section on additional information such as troubling concerns users face with the item or service so that readers have a comprehensive perspective and not a one-sided opinion that will maliciously influence them.
G) Mentioning a product's competitors or benchmarking the product or service against its competitors
In our best list, we most often have a lineup of strong competitors that our editors have outlined as comparatively good. Each review has its strong points just like how the best of the best usually have a distinct or unique upper hand or advantage over one another.
In line with our goal to give our readers the best of the best reviews, benchmarking or comparing is essential. We do not feel this is confusing a reader, rather it is giving a reader the options to other avenues to explore if a particular criterion does not meet a reader’s objective.
Through our experience, we have learned that users tend to do their further research often several rounds before making a purchasing decision. What better way than to provide them with this research in an easy to digest list.
H) A comprehensive FAQ Section for the product or service we are reviewing
Concerns about a product or service, safety concerns, usage concerns or directives are scattered and often hard to find for a prospective shopper. Bestreviews.sg can do in-depth research on the customer’s pain points by studying and understanding the buyer’s journey, and identifying where they are at when reading a review.
Are they in the exploration phase to understand a product? Or are they ready to buy and simply searching for better alternatives? We present these solutions to their queries in a FAQ section where their most common questions and concerns are addressed.
Again, this constitutes just part of our review journalism and we believe this section allows our readers to have a wholesome experience on our site.
I) A conclusion that wraps up our review and editorial
At times, our readers can get confused and lost after getting multiple signals and opinions thrown in their faces. To optimise our reader’s experience so they can make the best purchasing or prospecting decision, we conclude our reviews by giving them concise data that matters.
We drive down to the core, which is often where the article started and resonates with the benefits of the product and help bring our reader through an intuitive thought process; are the products reviewed useful and optimal for their unique needs? The conclusion section seals the wax and neatly ends the review for our readers.
Additionally, at times we will point them to further resources of authority so they can do their own fact-checking and due diligence.
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